PUBLISHED: | UPDATED:

METHUEN — You don’t have to travel to Boston and spend astronomical amounts of money for a professional spa treatment. There’s one in Methuen for half the price — spa ni’joli.

“I needed to make the prices affordable to not scare people off,” said spa ni’joli owner Nicole Grossi. “Our prices are literally half what you would pay in Boston. We try to make it like a Boston atmosphere like Newbury Street salons but not so pricey.”

spa ni’joli

Grossi, 26, succeeded. The 90-minute hot-stone massage is $90, while at Bella Sante in Boston, it’s $175 for an 80-minute version.

Spa ni’joli is also open seven days a week — another competitive advantage.

“We were originally open Tuesday through Saturday, normal salon hours,” Grossi said. “But we decided to try it for six months to see if it would work, and now we would never close on those two extra days.”

Located at Gold’s Gym at 116 Pleasant Valley St., spa ni’joli has been open for nearly four years. Being a partner with the gym, owned by Grossi’s parents, made the most sense.

“We knew the clientele would probably be there,” Grossi said. “People who want to keep healthy on the inside tend to want to do outside beauty as well.”

Grossi said the location of the spa and gym has helped increase the clientele. “We love it. The location is perfect,” Grossi said. “The community has been great and being right off (Route) 213, our clients have access to both 495 and 93.”

Grossi has been around the fitness industry since 1985 when her parents opened their first Gold’s Gym in Methuen on Broadway, but wanted to venture out into her own business.

She went to Bentley College where she earned her degree in management, and then decided to go to Catherine Hinds Institute to become an esthetician.

“This is my first salon and I planned it from the beginning,” Grossi said. “I definitely knew the spa industry was on the rise.”

When spa ni’joli first opened, Grossi spent a lot of her time doing facials and washing clients’ hair. Now the spa has 40 employees — consisting of hair stylists, nail technicians, massage therapists, estheticians and support staff. Grossi is happy to be behind the scenes.

“I had to do it at the beginning because I didn’t have the help, but I really like the business end of it,” Grossi said. “I rather help build their careers instead of mine.”

Grossi said affordable prices are not the only thing that has made her business successful. It’s also the signature service of her employees.

“We need to make the atmosphere welcome, friendly and happy,” Grossi said. “My staff needs to be really outgoing, greeting each client and taking care of them.

“I have four people that work the front desk and I would rather work it myself if they are not here. They’re that kind of happy, caring people. They make sure each client are as comfortable as possible.”

The spa has two floors, with hair and nails applications done on the first, with spa treatments upstairs in secluded rooms.

“We wanted to make sure the spa was private so people would feel comfortable having treatments done,” Grossi explained. “We also made sure the colors were very neutral so the men would feel comfortable, too.”

The spa offers seasonal spa pedicures and body wraps.

“Right now we have the cranberry fall-harvest spa pedicure. It changes every six weeks and people always get excited for the new one to come out,” Grossi said. “We also switch up the wraps. Right now it’s the herbal- hibernation wrap. Both of those services go with the fall season.”

Grossi also makes sure her employees are up to date with training by sending them to seminars in New York. She also allows them to pick other classes they might want to take.

“In this kind of world everything is so trendy. They need to know how to do what people see in magazines,” Grossi said. “I also take a percentage of the money they make off product sales and put it into an education bank account for them. That way they can choose their own classes to further their career.

“I pick the general group education that I feel would be good for the salon itself, but then they can take classes on their own with the money in their education bank.”

For more information, visit the Web site at www.nijoli.com or to book an appointment, call 978-682-9772.

Have a story idea? Gayle Simone can be reached at 978-970-4838 or by e-mail at gsimone@thevalleydispatch.com.