The Simpsons travel to Brazil after Homer is recruited as a World Cup referee in the ’You Don’t Have to Live Like a Referee’ episode of
The Simpsons travel to Brazil after Homer is recruited as a World Cup referee in the 'You Don't Have to Live Like a Referee' episode of "The Simpsons."

By Chuck Barney

Contra Costa Times

Don't have a cow, man, but "The Simpsons" are about to bombard your television set like never before.

To celebrate its landmark acquisition of the exclusive cable and non-linear video-on-demand rights to the iconic animated series, FXX has plans to launch an epic, record-breaking marathon of "The Simpsons" on Aug. 21.

The marathon will begin at 10 a.m. and will conclude Sept. 1 at midnight, making it the longest-running marathon in television history. For 24 hours a day, over the 12 days, FXX will air 552 episodes of "The Simpsons" (through Season 25) as well as "The Simpsons Movie" (airing after episode 400), in chronological order.

In addition, FXX will launch "Simpsons World" -- the "ultimate Simpsons digital experience," featuring enriched branded content through and handheld/connected devices via FXNOW, the authenticated multi-network on-demand video service supporting FX, FXX and FXM -- in October.

"Simpsons World" will offer a unique and personalized "Simpsons" experience for both casual and super fans by allowing users to interact with premium content in unprecedented ways. For the first time ever, all authenticated viewers will have instant and on-demand access to every single "Simpsons" episode ever, 24 hours a day, seven days a week via SimpsonsWorld.

com, and FXNOW apps for iPhone, iPad, Xbox One, Xbox 360, Android phones and tablets, Smart TVs, and additional set-tops devices.

Additional exclusive offerings include new ways to explore Springfield's characters and locations, the ability for users to curate their own personalized playlists and share their favorite show clips and quotes.

Starting in August, through its deal with Twentieth Century Fox Television, FXX will become the cable network home for all seasons of "The Simpsons," excluding seasons airing in their first run on Fox.