LOWELL -- Mohegan Sun, the Connecticut casino, announced Monday an agreement with seven Massachusetts performing arts centers, including the Lowell Memorial Auditorium, that will offer the venues cross-marketing and booking opportunities along with some competition protection for when Mohegan builds its new casino in Revere.
The "Impacted Live Entertainment Venue" agreement will give the venues, which comprise the Massachusetts Performing Arts Coalition (MPAC), the option to negotiate with an musical performer featured at a Mohegan Sun venue with between 1,000 and 3,500 seats. If the MPAC venue comes to a booking agreement with the performer, Mohegan Sun will not book a return engagement until after the MPAC show, as per the agreement.
The MPAC venues will also be part of the casino's Momentum Players Club Points Partnership rewards program, as casino patrons will be able to redeem their reward points from Mohegan Sun at MPAC events.
"The reality is that oftentimes smaller venues, non-profits in particular, have trouble competing with casinos head-up," said Mitchell Etess, CEO of the Mohegan Tribal Gaming Authority. "This agreement provides them with the protection that we'll try to be careful not to compete against them, as well as help them a little with some cross-marketing opportunities."
The seven venues are the auditorium, The Hanover Theatre in Worcester, Lynn Auditorium, the Cape Cod Melody Tent in Hyannis, the South Shore Music Circus in Cohasset, Zeiterion Theatre in New Bedford and Symphony Hall in Springfield.
Mohegan also signed a similar agreement last year with Boston's Citi Performing Arts Center.
Mohegan Sun Massachusetts is a proposed $1.3 billion casino at Suffolk Downs in Revere. Residents of Revere voted in favor of the casino plan in late February.
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